punchline studio / Music Videos
Video production · Worldwide

Your song.
A visual that lasts.

A music video is not decorative – it is the face of a song. It determines whether someone clicks through to an artist, whether a playlist editor pays attention, whether a festival booker remembers the name. The most important thing is not the budget. It is the question: does the image fit the music? We think that through together – from the first idea to the final cut. No stock footage. No forced aesthetic.

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What we offer

From simple to full production –
you decide the scope.

No project is like another. That's why we don't have rigid packages – just an honest conversation about what your project needs and what your budget allows.

Basic production

We come to you

Perfect for bands and artists who already have a location and mainly need professional camera work and post-production.

  • Professionelle Kamera & Licht
  • 1–2 shooting days on location
  • Editing & colour correction
  • Mixing/mastering of playback optional
  • Delivery in all formats (YouTube, Instagram, etc.)
Full production

We handle everything

From the first idea to the finished video – including all creative and logistical tasks.

  • Concept & Shootbuch
  • Location Scouting & Genehmigungen
  • Casting (actors, dancers, extras)
  • Catering & accommodation
  • Multi-camera setup, drone, lighting
  • Editing, colour grading, VFX
  • Mixing & Mastering inklusive
  • Delivery for all platforms

Pricing auf Anfrage – jedes Projekt ist individuell. Wir erstellen ein transparentes Angebot nach einem kurzen First conversation.

Process

From idea to video.

01

First conversation

We listen – what do you have in mind? What fits the music? What's your budget? No pitch, just a conversation.

02

Concept

We develop a visual direction that suits the music – with storyboard, moodboard and locations.

03

Pre-production

Location scouting, casting, shooting permits, equipment booking, schedule – we organise everything.

04

Shoot

1–3 shooting days depending on scope. Professional camera and lighting setup, drone if desired.

05

Post-Production

Editing, colour grading, VFX, Tonsync. Du bekommst eine Rohversion zur Freigabe.

06

Delivery

Final version in all formats – YouTube (4K), Instagram Reels, TikTok, etc. Ready to publish.

References

Music videos from our studio.

Music Video Referenz 1 – punchline studio
Music Video Referenz 2 – punchline studio
In Depth

More on Music Videos.

What we actually consider during concept and production, and why.

See all articles
Common questions

What musicians ask before getting in touch.

Does every music video need a story?
No – but it needs a point of view. A pure performance video can be powerful when the editing, lighting and energy are right. A narrative can help, but it is not required. We develop together what best fits the music and the personality of the artist.
Do I need to have a finished concept already?
No. Many artists come with a feeling, a mood or an image – and that is enough as a starting point. Concept development is part of our work. If you already have a concrete concept, bring it and we will realise it together.
How long does a music video production take?
From the first enquiry to final delivery, the process typically takes 3–6 weeks. This depends on the complexity of the project: a simple performance video is faster than an elaborate narrative with actors and multiple locations. We discuss the timeline in the first conversation.
Can performance and story scenes be combined?
Yes – that is often the strongest solution. Performance material anchors the artist in the song, while narrative scenes make the emotional depth of the lyrics visible. Many of the best music videos work precisely with this combination.
Technical standards

What we work with.

Camera

  • Blackmagic Design, ARRI, RED, Fujifilm, Sony
  • RAW & 4K acquisition
  • Cinema lenses
  • Gimbal & Steadicam stabilisation
  • Drone: DJI (licensed operator)
  • Mood lighting & lighting design

Editing & Colour Grading

  • DaVinci Resolve Studio
  • Professional colour grading
  • VFX & motion graphics
  • Output: YouTube 4K, Instagram Reels, TikTok
  • All formats: H.264, H.265, ProRes
  • DCP (cinema file) on request

On-Set Audio & Post

  • Avid Pro Tools Ultimate
  • On-set recording: boom operator
  • Shotgun mic: Sennheiser MKH, Røde NTG
  • Boom pole & accessories
  • Field recorder: Sound Devices / Zoom F-series
  • Wireless: lavalier system (Sennheiser)
  • Playback sync on set
  • Mixing & mastering optional
  • Streaming-ready (Spotify, Apple Music)
Let's go

Your next music video.

Tell us briefly what you have in mind – we'll get back to you within 24 hours with initial feedback.

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